Black hat SEO Techniques

Methods that are approved by the Google called White Hat SEO, and disapproved methods are called Black Hat SEO.

Black hat SEO Techniques comes under unethical terms of Google that may not be good for your business. Google makes it clear that Black hat SEO Techniques disapproves of certain SEO tactics, such as hiding keywords with invisible text, or showing one page to Google’s spider and another to actual human visitors. These are tactics which are not considered to be good or fair by search engine operators, search engine optimizers, or web site visitors.

If you want to stay on Google’s site, so here are some things to avoid like:
1. You should not put white text on a white background. In fact, don’t put even light yellow on a white background.
2. You should avoid Clocking; it means showing on page to Googlebot visits all the pages to real human visitors. Google despises this aplenty.
3. Next is the Keyword Stuffing, basically the engines want your pages to be natural.
4. A doorway page is a page built specifically for the purpose of ranking well in the search engines and without any real content of its own, and which then links to the “real” destination page, or automatically redirects there. Google has cracked down on this and many webmasters saw their pages disappear from the index.
5. Spam has a special meaning with regards to SEO: worthless pages with no content, created specifically for the purpose of ranking well in the engines. You think they have what you’re looking for, but when you get there it’s just a bunch of ads or listings of other sites.

If any firm uses the Black hat SEO Techniques then, they have to pay some penalties like their rank will be reduced by the Google and even their site will be removed from the index completely.